Free Tools

Free instant diagnostics

See what we’d fix — before you even ask

Every tool below checks a different part of what makes a website actually work: speed, visibility, tracking, security, and brand reach. Pick one, run it on your own site, and see exactly where the gaps are — no signup needed.

Marketing Strategy Generator

A full, research-backed strategy deck: market size, PESTEL, Five Forces, competitors, SWOT, personas, channels, 12-month calendar and budget — every fact sourced.

Explore Marketing Strategy Generator →

Website Health

Site speed, and dead links too — see what’s slowing your site down or leading nowhere.

Explore Website Health →

Accessibility (WCAG) Quick Scan

Missing alt text, low colour contrast, unlabeled buttons and form fields — an automated pass over your site’s accessibility signals.

Explore Accessibility Scan →

Image Optimizer

Scan up to 50 pages of your site, see which images slow it down and how much faster it could load, then download optimized versions.

Explore Image Optimizer →

Searchability

Robots.txt, structured data, meta tags, business listing consistency, and how fresh your content looks to search engines.

Explore Searchability →

Tracking & Attribution

See which tracking tags are actually firing on your site.

Explore Tracking & Attribution →

Trust & Deliverability

SSL, domain registration, malware and phishing flags, and whether your emails actually land in inboxes.

Explore Trust & Deliverability →

Brand Presence

Where your business shows up online, and whether your name is available elsewhere.

Explore Brand Presence →

Marketing ROI / CAC-LTV Calculator

Your CAC, LTV, and LTV:CAC ratio, worked out instantly — plus which lever to pull first to improve it.

Explore Marketing ROI / CAC-LTV Calculator →

360° Check

All 17 checks from every tool above, run together in one pass — for the full picture at once.

Explore 360° Check →

Why these tools are free

We run these same checks ourselves before taking on any client work — publishing them costs us nothing extra, and it means you don’t have to take our word for anything. You can run every check here without creating an account.

Get notified about new tools

We’re adding more free tools over time. Leave your email and we’ll let you know the moment a new one goes live — nothing else, no other emails.

Want a hand with what you find?

These tools show you where things stand. If you’d rather have someone build, fix, or manage it for you, that’s what we do day to day — website builds, SEO and GEO optimization, media buy, and CRM setup — for small and mid-size businesses around the world. No pitch here, just an open door.

Frequently asked questions

Do I need to create an account to use these tools?

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No. Every tool works directly on the URL, domain, or email address you enter — no sign-up required.

Are these tools really free?

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Yes, permanently. We use the same checks internally before taking on new client work, so publishing them costs us nothing extra.

What’s the difference between the 5 categories?

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Website Health covers speed, technical performance, and broken links. Searchability covers how easily people and search engines find you — robots.txt, structured data, meta tags, listing consistency, and content freshness. Tracking & Attribution covers whether your tracking tags are actually firing. Trust & Deliverability covers SSL, domain registration, security flags, and email deliverability. Brand Presence covers where your business shows up online.

Do I need technical knowledge to understand the results?

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No. Each result is explained in plain terms, with a short note on what it means and why it matters.

How long does a check take?

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Most run in a few seconds. A few factors, like live site speed, can take a little longer.

Can I check a competitor’s website instead of my own?

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Yes — the tools work on any public URL or domain.

Will running a check change anything on my website?

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No. These are read-only checks. Nothing is installed, modified, or added to your site.

Do you keep a copy of my results?

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Your results are shown to you on the page. We don’t use them for anything beyond running that check.

Why don’t you ask for my email upfront?

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Because the tool is the value, not the lead form. If you want updates, that’s optional (see the notify-me box above).

What happens if a check finds a problem?

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The tool explains what was found. If you want help fixing it, that’s what our services are for — nothing in the tool pushes you toward that.

How often should I re-run a check?

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For most sites, monthly is enough. Re-run after a site change, a new campaign, or if something suddenly looks off.

Do these tools work for any country or market?

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Yes, the checks aren’t tied to a specific market.

Can I use these tools if my site isn’t built by Benull?

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Yes. They work on any website, regardless of who built or hosts it.

Are the results different from what Google or other big tools show?

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Some checks use the same underlying signals search engines and mail servers use — we simplify the presentation, not the underlying check.

What’s “email authentication” and why does it matter?

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A set of technical records (SPF, DKIM, DMARC) that tell mail servers your emails are genuinely from you. Missing records are a common reason legitimate emails land in spam.

Why check for malware or phishing flags?

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A flagged domain can trigger browser warnings and hurt email deliverability. Catching it early limits the damage.

What is “brand presence,” exactly?

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A general look at where a business is, and isn’t, visible online beyond its own website.

Why check WHOIS and SSL?

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An expiring domain or certificate can take a site offline or trigger browser security warnings with little warning. Both are easy to miss until it’s too late.

What does “content freshness” check?

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How recently your pages have been meaningfully updated — a signal both visitors and search engines pay attention to.

Do you offer these tools to agencies or only individual businesses?

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Anyone can use them — individuals, in-house teams, or other agencies.

Will more tools be added?

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Yes. Use the notify-me box above to hear about new ones as they go live.

I ran a check and I’m not sure what to do next. Can I ask someone?

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Yes — reach out and we’ll walk through the result with you, no obligation.

Do you sell or share the data I enter?

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The details you enter — a URL, domain, or email address — are only used to run the check or send the update you asked for.

Is there a limit to how many checks I can run?

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No daily limit for normal use.

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